Through a strategic partnership with Visit Qatar and 11-time award-winning producer Outlaw Partners from Montana USA, the Qatar Western Rodeo Championship will debut in Q4 2026, bringing a $1+ million purse, elite global athletes, world-class music entertainment, and a legacy of Western sports to the desert stage.
More than a single event, it is designed as a recurring international property positioned at the intersection of sport, culture, tourism, and investment. With disciplined long-term planning, the Championship has the potential to generate measurable economic impact, strengthen Qatar’s global sports portfolio, and establish a sustainable legacy year after year.
Curated ceremony with high impact moments - setting the tone for the event, honoring Western heritage, and celebrating community while building anticipation for the competition.
Equestrian grand entrance
Athlete introductions
Cultural crossover moment (Qatar × Western tradition)
Broadcast-scale staging
Saddle Bronc Riding
Classic rodeo event where a rider must stay aboard a bucking horse using a specialized saddle while demonstrating technical precision.
5 elite athletes
Rodeo's classic discipline
Judged on style, rhythm, control
Bareback Riding
One of rodeo’s most physically demanding events, where a rider grips a rigging with one hand while riding a powerful bucking horse for eight seconds.
5 elite athletes
Explosive power and technique
Steer Stopping
Fast-paced timed event where a mounted rider chases down a running steer and brings it to a controlled stop.
Worlds-greatest horsemen
Showcase of skills
Rooted in working ranch heritage
Precision horsemanship
Barrel Racing
High-speed event in which a rider and horse navigate a cloverleaf pattern around three barrels, racing against the clock.
5 elite competitors
Timed event showcasing speed and agility
High-energy arena moment
Championship Bull Riding Finale Awards Ceremony
Rodeo’s most iconic event, where a rider attempts to stay mounted on a powerful bucking bull for eight seconds using only one hand for grip.
10 elite riders
10 world-class bulls
Cumulative scoring across 3 nights
Championship climax
Awards Ceremony
Prestigious closing celebration that honors the championship athletes with gifts, prizes and acclaim – reinforcing tradition and competitive excellence at the heart of the sport.
Custom championship belt buckles
VIP presentation opportunity
Media spotlight moment
Legacy trophy design
Musicians & Entertainers
Appearances and programming featuring industry stars
Outlaw Partners will elevate the Qatar Western Rodeo Championship by bringing its world-class live music production expertise to the event. Having produced large-scale performances for globally recognized artists including Dave Matthews, Dierks Bentley, Lukas Nelson, Foo Fighters, and many others, Outlaw delivers premium concert experiences at scale.
For the Qatar event, Outlaw will secure a global headline artist to anchor post-event entertainment, transforming the Championship into a full sport-and-music spectacle. Integrated staging, lighting, sound, and VIP experiences will create a seamless transition from competition to concert — delivering an unforgettable, festival-caliber experience in the desert.
A curated selection of the most dominant, marketable, and globally recognized athletes competing at the highest level of professional rodeo today will be selected based on ranking and availability for the Qatar event.
Bull Riding
Two-time PBR World Champion from Brazil known for surgical precision and historic 90+ point rides on the sport’s rankest bulls.
Six-time PRCA World Champion and one of the most decorated bareback riders in rodeo history.
World Champion bareback rider known for high-marked rides and elite consistency.
Modern bareback standout delivering 90-point performances on the toughest stock in ProRodeo.
Saddle Bronc Riding
Multi-time PRCA World Champion celebrated for textbook form and smooth, high-scoring rides.
One of the sport’s most dynamic champions with multiple world titles and major rodeo wins.
Next-generation Wright family champion carrying on one of rodeo’s most legendary legacies.
Rodeo Personalities
Flint Rasmussen
Most famous professional barrel man in the history of PBR bull riding, National Rodeo Hall of Fame and Bull Riding Hall of fame member.
Rider Kiesner
Trick roping, gun spinning, whip cracking, rodeo clowning and fire spitting.
Bethany Iles
National performing trick rider.
Bulls
A selection of powerful, top circuit bulls will be brought to compete
Riding Solo
Ridin' Solo (612) is a legendary, two-time PBR World Champion Bucking Bull (2022, 2023)
Peytons Daddy
Peyton’s Daddy is a proven pro bull who rises to the big stage and wins fans everywhere he competes.
Cliff Hanger
Cliff Hanger consistently bucks off top riders and returns to defend his Big Sky PBR top bull title.
Outlaw
Outlaw lives up to his name, consistently bucking off riders and igniting the crowd at Big Sky PBR.
Production Team
Outlaw Partners - Executive Producer
Outlaw Partners’ powerful ecosystem — spanning world-class events, media, marketing, real estate, and luxury travel — has driven 25 years of success across sales, brand building, and large-scale event production. At the core of the company is a strong charitable ethos, with more than $10 million raised to benefit local and national nonprofits since inception. In 2025, Outlaw deepened that commitment by launching the Outlaw Foundation 501(c)(3), reinforcing its mission to pair business growth with meaningful community impact.
Cord McCoy is an accomplished American professional rodeo cowboy, stock contractor, and television personality from Tupelo, Oklahoma, known for his resilience after surviving a near-fatal 2004 riding injury. A standout saddle bronc and bull rider, he qualified for the PBR Finals six times and later became a successful stock contractor, owning PBR Bucking Bull of the Year "Ridin Solo". Cord made three appearances on CBS’s The Amazing Race television series, and served as head coach of Oklahoma Freedom in the Professional Bull Riders Team Series for two years. He and his wife, Sara, operate McCoy Rodeo livestock company.
Strategic Growth & Positioning
Global Cultural Exchange Platform
Recurring International Championship Property
Documentary-Level Storytelling
Tourism & Hospitality Driver
Foundation for Long-Term Livestock Development in the Region
Documentary & Cinematic Storytelling
Documentary series or film to elevate global awareness and brand equity.
U.S. VIP Travel & Hospitality Packages
Luxury travel packages for U.S. VIPs, including private aviation and curated experiences.
Multi-Year Championship Platform
Annual international championship with athlete loyalty, sponsor continuity, and global broadcast.
Thank you for the opportunity to partner with Visit Qatar and establish the Qatar Western Rodeo Championship as one of the most renowned Western sporting events in the world.